Marketing Manager
Salary: Competitive and based on experience
Location: Johannesburg, South Africa
Keywords: Marketing, Manager, Retail, Campaigns, Strategies
Our client is seeking a dynamic and experienced Marketing Manager to join their team in Johannesburg, South Africa. This role offers an exciting opportunity to strategise, conceptualise, develop and execute marketing plans that align with the business and store expansion plan. You will be at the forefront of driving growth in the market, working closely with management teams and other stakeholders.
* Opportunity to lead and execute marketing campaigns from start to finish
* Work closely with management teams and stakeholders
* Drive growth in the market
What you'll do:
As a Marketing Manager, you will play a pivotal role in shaping the company's presence in South Africa. Your primary responsibility will be to strategise and implement effective marketing plans that align with the business's expansion goals. You will leverage your analytical skills to understand customer insights, consumer trends, and market analysis to build successful marketing strategies. Your ability to identify key audience segments will be crucial in localising brand positioning and developing comprehensive marketing plans across various channels. You will also be responsible for leading the execution of marketing campaigns from start to finish while ensuring compliance with local regulations.
- Strategise, conceptualise, develop and execute marketing plans including advertising strategies, store grand opening events, and promotional campaigns
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful marketing strategies
- Identify key audience and market segments, localization of brand positioning, and develop comprehensive marketing plans across channels
- Lead the execution of marketing campaigns from start to finish, leveraging internal support and driving collaboration
- Create, maintain, and conduct analytics reporting for future campaign development
- Evaluate all commercial specifications and requirements to ensure compliance with local regulations
- Manage and control marketing budget to ensure maximized ROI
- Work closely with the management team, Global team and other stakeholders to achieve growth in market
What you bring:
The ideal candidate for this Marketing Manager position brings a wealth of experience in developing and executing successful marketing strategies. With a Bachelor's degree (or higher) in Marketing or a related field, you have excellent written and verbal communication skills in both English and Bengali. Your strong project management abilities allow you to multitask effectively even under pressure. You possess a metrics-driven mindset coupled with creativity which enables you to deliver innovative solutions. Your knowledge of retail-specific regulations and compliance requirements, along with a deep understanding of consumer behavior and retail marketing best practices, make you an ideal fit for this role.
- Bachelor’s degree in marketing, business or related field
- Excellent written and verbal communication skills in English
- Proven track record of developing and executing successful marketing strategies, plans, and campaigns
- Strong project management, multitasking skills
- Metrics-driven marketing mind with eye for creativity
- Knowledge of retail-specific regulations and compliance requirements
- Strong understanding of consumer behavior and retail marketing best practices
- Ability to thrive in a fast-paced retail environment and effectively manage multiple projects simultaneously
What sets this company apart:
Our client is a leading player in the retail industry, known for their commitment to innovation and excellence. They offer a fast-paced, dynamic work environment where creativity and strategic thinking are highly valued. Their inclusive culture encourages collaboration and teamwork, providing employees with ample opportunities for professional growth and development.
