Marketing Manager (Manufacturing)
The Marketing Manager is responsible for developing and executing effective marketing strategies that drive competitive advantage, customer satisfaction, and sustainable business growth. The role leads and manages the marketing team to ensure high performance, optimal resource utilisation, and delivery of agreed objectives and ROI.
Key focus areas include:
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Leading the marketing team, building capability through coaching, training, and performance management.
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Developing and implementing long-term, profitable marketing strategies aligned with overall business goals.
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Overseeing execution of marketing plans within approved budgets and timelines.
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Driving innovation to uncover new market opportunities and deliver incremental business growth.
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Influencing broader business strategy while protecting customer needs and brand integrity.
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Managing internal and external stakeholder relationships, including sales, supply chain, agencies, trade partners, and licensing partners.
Requirements
- Graduate Degree in Marketing, Business Administration, Social Sciences or another relevant course.
- 7-10 years marketing experience.
- Solid experience working within a reputable, world-class, market-oriented organisation.
- Considerable strength across key marketing competencies – strategy development; insights generation & application; brand activation, innovation management; integrated marketing comms planning, development & execution; managing customer journeys/ funnels; and measuring marketing performance.
About the job
Contract Type: Perm
Specialism: Sales & Marketing
Focus: Product Brand Marketing
Industry: Manufacturing and Production
Salary: Negotiable
Workplace Type: On-site
Experience Level: Mid Management
Location: Nigeria
FULL_TIMEJob Reference: QRGE03-3DC860CF
Date posted: 13 January 2026
Consultant: Kim Goff
west-africa sales-and-marketing/product-brand-marketing 2026-01-13 2026-03-14 manufacturing-and-production Lagos NG Robert Walters https://www.robertwaltersafrica.com https://www.robertwaltersafrica.com/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true