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Associate Director or Director of Marketing and Communications

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A leading global organization in financial innovation for emerging and frontier markets is looking for an Associate Director of Marketing and Communications for their Johannesburg office. The ideal candidate must have experience in marketing and communications within fund management, private markets, or impact investment.

This is a unique opportunity for you to shape the narrative of a business that connects high-impact companies with international and local investors, driving access to fair finance for underbanked communities and small businesses. As part of a diverse, passionate team spanning Africa, Asia, Europe, and the Americas, you will play a pivotal role in amplifying the organisation’s impact investment and fund management offerings.

What you'll do:

  • Oversee the development and consistent application of the organisation’s brand narrative, visual identity guidelines, and templates across all communication channels.
  • Manage all aspects of communications including blog posts, press releases, media relationships, stakeholder updates, crisis communications, and thought leadership initiatives.
  • Lead the creation of engaging content such as white papers, industry research reports, case studies, portfolio highlights, data-driven analytics pieces, and impact stories tailored for institutional investors.
  • Collaborate closely with investment and impact teams to translate complex financial data into clear messaging that resonates with both internal stakeholders and external audiences.
  • Build and nurture relationships with key media outlets, industry partners, influencers within the impact investment ecosystem, ensuring strong market presence.
  • Develop annual marketing and communications strategies aligned with organisational goals for fund management and impact investment products.
  • Craft compelling positioning statements and messaging that highlight the value proposition of the organisation’s offerings to potential investors and investees.
  • Design high-quality templates for investor presentations, pitch decks, impact reports, factsheets, ensuring materials are tailored for institutional audiences.
  • Monitor marketing performance metrics rigorously; deliver actionable insights to continuously improve campaign effectiveness across all platforms.
  • Coordinate event participation by managing conference presence and collaborating on hosted events or securing speaking opportunities for senior leaders.

What you bring:

Essential

  • 5+ years of marketing and communications experience in fund management, private markets, or impact investment.
  • Strong understanding of institutional investor audiences and the capital raising process.
  • Demonstrated ability to develop high-quality marketing materials for funds and investment products.
  • Excellent written and verbal communication skills.
  • Keen eye for visual design and storytelling.
  • Experience translating impact data and narratives into compelling marketing content.
  • Familiarity with digital marketing channels and tools (CMS, CRM, social media, email marketing).
  • Entrepreneurial mindset with a hands-on, results-oriented approach.

Desirable

  • Prior experience marketing emerging markets funds or products.
  • Knowledge of key players and trends in impact investing and development finance.
  • Network of media and PR contacts in relevant sectors.

What's next:

If you are ready to use your marketing expertise to help shape the future of sustainable finance in emerging markets this is your moment - apply now!

Contract Type: Perm

Specialism: Sales & Marketing

Focus: Communications/PR

Industry: Financial Services

Salary: Competitive Salary

Workplace Type: Hybrid

Experience Level: Senior Management

Location: Johannesburg

Job Reference: CRWWU9-EF287F3D

Date posted: 21 July 2025

Consultant: Megan Venter