Head of Brand Marketing

A leading digital property marketplace in Johannesburg is seeking a Head of Marketing who will serve as both a brand architect and a growth operator. This is not a traditional marketing role; the client is searching for someone with proven experience in repositioning brands and scaling digital platforms, ideally within high-growth environments such as digital marketplaces, challenger financial brands, elite retail, culture-shaping consumer brands, telecoms, tech, or creative agencies. The successful candidate will be responsible for driving marketing-led growth, building brand trust through behavioural science and data-driven customer engagement, and crafting compelling narratives around complex products. You will join an organisation that values flexibility, training opportunities, and supportive leadership, offering you the chance to shape the future of one of South Africa’s most recognised digital platforms. * This opportunity is perfect for candidates who have successfully repositioned brands and scaled digital platforms within fast-evolving industries such as technology, financial services, retail, FMCG, or creative agencies. * You will be empowered to drive marketing-led growth by leveraging behavioural science and data-driven strategies to build brand trust and engage customers across multiple channels. * The organisation offers flexible working opportunities, generous pension contributions, ongoing training programmes, and a supportive leadership team dedicated to your professional development.

What you'll do:

As Head of Marketing, you will play a pivotal role in shaping the strategic direction of the organisation’s brand. Your day-to-day responsibilities will involve collaborating with diverse teams to develop innovative campaigns that drive measurable results. You will leverage your expertise in behavioural science to create engaging narratives that resonate with customers while ensuring all marketing activities are aligned with broader business goals. Success in this role requires a deep understanding of digital platform dynamics, strong interpersonal skills for managing internal and external stakeholders, and a passion for nurturing talent within your team. You will be instrumental in establishing the company as a leader in its sector by delivering impactful marketing solutions that foster trust and loyalty among customers.

• Develop and execute comprehensive marketing strategies that reposition the brand and accelerate growth across digital platforms.
• Lead cross-functional teams to deliver integrated campaigns that drive customer acquisition, retention, and engagement.
• Utilise behavioural science and data analytics to inform customer-centric storytelling and enhance brand trust.
• Collaborate closely with product, sales, and technology teams to ensure seamless alignment between marketing initiatives and business objectives.
• Oversee the creation of compelling content that communicates complex product offerings in an accessible manner.
• Manage relationships with external agencies and partners to maximise campaign effectiveness and reach.
• Monitor market trends and competitor activity to identify new opportunities for innovation and differentiation.
• Establish robust measurement frameworks to track performance against key metrics and optimise strategies accordingly.
• Champion a culture of collaboration, knowledge sharing, and continuous improvement within the marketing function.
• Mentor junior team members by providing guidance on best practices in growth marketing and brand architecture.